BSH Home Appliances is intensifying its focus on India, positioning the country as a cornerstone of its global growth strategy. The company aims to capture approximately 8% market share by 2030, driven by sustained investments, product diversification, and deeper retail penetration. Strong double-digit growth in 2025 and a robust start to 2026 underscore the company’s momentum in a highly competitive consumer durables market. Beyond domestic demand, India is also being developed as a manufacturing and innovation hub for global exports.