Smartphones

India’s smartphone market is poised for a slowdown as rising memory component costs disrupt pricing dynamics and consumer demand. According to CyberMedia Research, shipments are projected to decline by 10–12 percent this year, following an earlier 2 percent year-on-year contraction. The surge in DRAM and NAND flash prices has increased production costs, compelling manufacturers to raise retail prices. This, in turn, has dampened upgrade cycles in a price-sensitive market like India.

Oppo has announced plans to launch 12–15 new smartphones in India during 2026, signaling an aggressive product expansion strategy in one of its key global markets. The company also stated that it does not foresee any manufacturing disruptions despite ongoing geopolitical supply chain concerns. India remains a critical growth region, with strong sales momentum, particularly in West Bengal. The brand reported steady double-digit growth in 2025 and an even sharper rise in early 2026.

OPPO has introduced its latest flagship foldable, the OPPO Find N6, marking a significant advancement in mobile technology. The device aims to eliminate one of the biggest challenges in foldables—the visible screen crease—through advanced hinge engineering and material innovation. Alongside hardware breakthroughs, the smartphone integrates AI-powered productivity tools, a high-performance chipset, and a premium camera system.