Samsung

Samsung Electronics is increasingly drawing on its India-based research capabilities to shape global smartphone innovation, with several widely used features originating from its Noida R&D hub. Senior leadership from Samsung Research Institute in Noida confirmed that functionalities such as backup calling and direct voicemail were conceptualized in India and later deployed across global devices.

Artificial intelligence is poised to trigger one of the most transformative technological shifts in modern history, according to Samsung Electronics Mobile Experience Business Chief Operating Officer Won-Joon Choi. Speaking at a recent media interaction following the launch of the company’s S26 smartphone, Choi emphasized that the AI revolution is inevitable and will influence nearly every aspect of human life.