Heritage Foods Ltd has strengthened its presence in the frozen dessert market with the launch of a new ice cream manufacturing facility in Shamirpet, near Hyderabad, Telangana. The plant has an annual production capacity of 24 million litres and represents a strategic investment aimed at scaling the company’s ice cream operations over the next several years. Currently generating around Rs. 100 crore in annual revenue from its ice cream business, the company expects the new facility to significantly boost production capacity and support long-term growth.